Paul Rozin

 ( 1936 Births ) 

Paul Rozin (born August 3, 1936) is a professor of psychology at the University of Pennsylvania. He teaches two Benjamin Franklin Scholars (BFS) honors courses and graduate level seminars. He is also a faculty member in the Master of Applied Positive Psychology program started by Martin Seligman. He is described as the world's leading expert on disgust. His work focuses on the psychological, Culture, and Biology determinants of human food choice.

Rozin earned a bachelor's degree from the University of Chicago in 1956, and /ref> He also served as co-director of the school's Solomon Asch Center for the Study of Ethnopolitical Conflict (which has now moved to Bryn Mawr College).

His teaching and research interests include: acquisition of likes and dislikes for foods, nature and development of the magical belief in contagion, cultural evolution of disgust, ambivalence to animal foods, lay conception of risk of infection and toxic effects of foods, interaction of moral and health factors in concerns about , relation between people's desires to have desires and their actual desires (including the problem of internalization), acquisition of culture, nature of cuisine and cultural evolution, and psychological responses to recycled water.

• Rozin, P., Haidt, J., & McCauley, C.R. (1993). Disgust. In M. Lewis and J. Haviland (Eds.), Handbook of Emotions, pp. 575–594. New York: Guilford.
• Rozin, P., & Nemeroff, C.J. (1990). The laws of sympathetic magic: A psychological analysis of similarity and contagion. In J. Stigler, G. Herdt & R.A. Shweder (Eds.), Cultural Psychology: Essays on comparative human development (pp. 205–232). Cambridge, England: Cambridge.
• Rozin, P., Fischler, C., Imada, S., Sarubin, A., & Wrzesniewski, A. (1999). Attitudes to food and the role of food in life: Comparisons of Flemish Belgium, France, Japan and the United States. Appetite, 33, 163–180.
• Rozin, P. (1999). Food is fundamental, fun, frightening, and far-reaching. Social Research, 66, 9-30.
• Rozin, P., Lowery, L., Imada, S., & Haidt, J. (1999). The CAD triad hypothesis: A mapping between three moral emotions (contempt, anger, disgust) and three moral codes (community, autonomy, divinity). Journal of Personality & Social Psychology, 76, 574–586.

• Paul Rozin's homepage at the University of Pennsylvania
• Lecture on Food and Culture
• Penn Arts and Science A biographical interview with Rozin.
• Ad Research Copymetrics.com Cognitive Science research in Advertising with participation of Rozin
• Ologies with Alie Ward: Disgustology (REPULSION TO GROSS STUFF) with Paul Rozin Extended conversation with Rozin (2024)